Logo
Our logo reflects the core principles of the Presonate brand: simplicity, effectiveness, and creativity. The wordmark is set in our signature typeface, Montserrat, and can be paired with the standalone “P” symbol. The symbol is built from simple geometric forms inspired by fundamental data visualization elements, referencing Presonate’s roots in presentation design while remaining timeless and versatile.
Primary Logo
The primary logo is the default and preferred representation of the Presonate brand. It should be used in all standard brand communications whenever possible. This version of the logo does not include any trademark symbols and serves as the foundation for all other logo variations.
Trademarked Logo
The trademarked logo includes the ™ symbol to indicate trademark status in specific legal or formal contexts. This version should only be used when required and is not intended for everyday brand communications. In all standard applications, the primary logo should be used instead.
Registered Logo
The logo featuring the ® symbol denotes officially registered trademark status and should be used only in specific legal or formal contexts where such designation is required. This version is not intended for everyday brand communications. For all standard applications, the primary logo without the registration symbol should be used instead.
Variations
Approved logo variations are provided to ensure flexibility across different backgrounds and use cases. Only the variations shown here may be used. No other modifications, color changes, or custom adaptations of the logo are allowed.
Preferred Use Cases
Snow (White) on Night (Dark Blue)
Night (Dark Blue) on Snow (White)
Secondary Use Cases (Specific production or technical limitations)
Snow (White) on Black
Black on Snow (White)
Night (Dark Blue) on Light Sky (Light Blue)
Logo on Images
When placing the wordmark over an image, ensure it remains clear and easily recognizable. If the image is too complex, apply a subtle overlay or gradient behind the wordmark to improve visibility.
Clearspace & Sizes
To preserve clarity and visual impact, the logo must always be surrounded by sufficient clear space. This space ensures the logo remains legible and unobstructed in all applications.
Minimum Size
The minimum logo size defines the smallest scale at which the logo may be used while maintaining readability. Do not use the logo below the specified minimum size.
Digital
Minimum width: 120px
Recommended minimum: 140px
Minimum width: 25mm
Recommended minimum: 30mm+
Logo in Use
This section shows how the Presonate logo is applied across common layouts and contexts. The examples focus on placement, scale, and visual hierarchy to help ensure the logo feels clear, balanced, and consistent in real-world use.
Placement
In horizontal layouts, the logo works best when placed in the upper-left corner. In vertical layouts, the upper-left corner is also preferred — or the logo may be centered when working with narrow formats.
Scale & Hierarchy
The logo should support the layout, not dominate it. Keep its size proportional to the overall composition and ensure it sits clearly within the visual hierarchy.
Background Selection
Place the logo on calm, uncluttered backgrounds to maintain clarity and contrast. When using imagery, ensure sufficient separation between the logo and surrounding details.
Logo vs. Symbol
Use the full logo when space allows and brand recognition is key. Switch to the symbol in small or constrained formats where the wordmark would lose legibility.
Contextual Examples
These examples show how the logo adapts across common layouts while maintaining clarity, balance, and consistency.
Co-Branding
In brand partnerships, the primary logo is used alongside partner logos. To ensure clarity and visual balance, all logos should be treated with equal weight and aligned within a clear, consistent hierarchy. Follow the guidelines below to achieve proper alignment, scaling, and visual unity across co-branded applications.
Logos should be separated by the height of the Presonate Symbol. A thin vertical rule (of 2px) should be used to clearly differentiate logos.
Dos and Don'ts
To maintain a consistent and recognizable brand, always use the logo as defined in these guidelines. Avoid altering, recreating, or combining the logo in any way not explicitly approved. When in doubt, use the primary logo or consult the Brand team.
DOS
Use the primary logo as the default choice across brand communications.
Select logo versions based on contrast and legibility, not personal preference.
Switch to the symbol when the logo needs to appear at very small sizes.
Place the logo on calm, uncluttered backgrounds whenever possible.
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Maintain clear visual hierarchy between the logo and other elements.
Treat the logo as a graphic signature, not a decorative element.
DON'TS
Do not alter the form or proportions of the logo.
Do not stretch, compress, rotate or distort the logo.
Do not change the letterspacing of the wordmark.
Do not use the "P" symbol together with the wordmark.
Do not outline the logo.
Do not use the wordmark as part of a sentence or body text.
Do not add gradients, shadows, or other effects to the logo.
Do not crop, mask, or partially hide the logo.
Do not use logo versions outside the approved variations.
Do not place the logo on unapproved background colors or low-contrast surfaces.
Do not change the opacity or transparency of the logo.
Do not place the logo over busy imagery that reduces legibility.
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