Typography

Typography plays a central role in how the Presonate brand communicates. Our type system is designed to be clear, modern, and highly readable across digital and print contexts. Consistent use of typography helps establish hierarchy, reinforce brand character, and ensure clarity across all communications.

AaBbCc

Primary Typeface

Typography shapes how our message is conveyed and influences the perception of our brand. Consistent use of typography enhances readability and strengthens our overall brand presence.

Montserrat

Montserrat is the primary typeface of the Presonate brand. Its clean, geometric character supports clarity, precision, and modern visual communication. Designed for excellent readability across digital and print formats, Montserrat provides a flexible foundation that works equally well in guidance-driven content and more expressive brand applications.

Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

FONT WEIGHT

Montserrat ExtraBold

Montserrat SemiBold

Montserrat Regular

Montserrat Light

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy dog.

Fallback Typefaces

In cases where Montserrat is not supported due to technical limitations, approved fallback typefaces may be used. These alternatives are selected to closely match the proportions and tone of the primary typeface, ensuring visual consistency across different platforms and tools.

Fallback typefaces should never be mixed with Montserrat within the same layout.

Inter

Poppins

Trebuchet MS

Type Hierarchy

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Headings

Size · 4.5em/54pt

Line Height · 1.05

Montserrat Extra Bold

H1 Primary Headline

Size · 3.95em/47.5pt

Line Height · 1.15

Montserrat Bold

H2 Section Headline

Size · 2.75em/33pt

Line Height · 1.2

Montserrat Bold

H3 Sub-Section Headline

Size · 1.9em/22.5pt

Line Height · 1.2

Montserrat Bold

H4 Minor Headline

Size · 1.4em/16.5pt

Line Height · 1.25

Montserrat Bold

H5 Micro Headline

Body

Size · 1.1em/13.5pt

Line Height · 1.3

Montserrat Medium

Body Large

Size · 1em/12pt

Line Height · 1.3

Montserrat Medium

Body Secondary

Size · 0.9em/10.5pt

Line Height · 1.1

Montserrat MEDIUM

Body Tertiary

Size · 1em/12pt

Line Height · 1

Montserrat Bold

Button Label

Size · 1em/12pt

Line Height · 1

Montserrat Medium

Input Base

Size · 1em/12pt

Line Height · 1

Montserrat Bold

Overline Text

Usage & Layout

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Accessibility

Accessibility is a core consideration in the Presonate color system. Colors should always be used in ways that ensure sufficient contrast, legibility, and clarity across different contexts and devices. Designing with accessibility in mind helps make our communication more inclusive, usable, and effective for everyone.

Use approved typefaces and weights only

Use consistent font sizes across similar content types

BRAND CENTRAL

Our Brand

The official source for brand guidelines and assets, keeping everything easy to use.

Maintain proper line spacing for readability

Follow optical alignment for pull quotes or display text

Visual Storytelling

Custom illustrations that make your message memorable and clear.

Keep headings visually distinct from body text

Use capitalized caps only for overline text

Typography Misuse

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Don’t stretch, squeeze, or distort type

Avoid using all caps for extended paragraphs, as it reduces readability and strains the reader’s eye.

Don’t use all caps for long blocks of text

You Rock!

Don’t use unapproved fonts or substitutes

High-quality visuals and assets designed to enhance your brand and communications.

Graphics

Visuals for Brand Communication

Don’t ignore hierarchy rules, avoid skipping levels

Avoid lines that are too wide or too narrow, which can strain the reader’s eye.

Don’t break line length guidelines (too wide or too narrow)

Text Clarity First

Don’t place text over complex backgrounds without proper spacing or contrast

Legal

Privacy Policy

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